Powiślańska Academy of Applied Sciences (PAAS) is a leader in the international KA220-HED FuturED Forge project, which aims to modernise marketing and communication education through the integration of artificial intelligence tools. The project focuses on redesigning selected courses with AI-enhanced components, training academic staff in the effective use of AI in teaching, and strengthening cooperation with industry partners to ensure market relevance. It also includes activities such as hackathons and business challenges for students, as well as the creation of a Virtual Incubator to support AI-driven business ideas. The presented presentation outlines the main assumptions and objectives of the FuturED project.
